SABS
Clients
Gateway Casinos
Region
Vancouver, BC
City
New York
Budget
$74 Million
Year Completed
2023
Size
160,000 sq. ft.
Sector
Buildings
Sub-Sector
Culture & Recreation
About Project
Seventynine Digital was appointed by the South African Board for Sheriffs (SABS) to design and produce creative artwork for their 2023 Human Rights Campaign. The scope included the development of both digital and print-ready materials that reflected the core values of human dignity, equality, and justice.
Our creative team delivered visually engaging designs tailored for various platforms, including social media, internal communication, posters, and banners, ensuring consistency in messaging across all mediums. The campaign artwork was designed to raise awareness and encourage meaningful reflection on the importance of human rights within the sheriffs’ profession and the public at large.
Our Client’s Challenge
The South African Board for Sheriffs (SABS) needed to develop a compelling and unified campaign for Human Rights Day 2023 that would effectively communicate the important role of sheriffs in promoting justice and safeguarding human rights. The challenge lay in crafting a message that would resonate with diverse audiences across the country while aligning with the national Human Rights Day theme.
In addition, SABS required professionally designed marketing materials that could be deployed across both digital and traditional platforms within a limited timeframe. The campaign needed to be visually impactful, informative, and culturally relevant, all while maintaining the integrity and credibility of the organisation’s brand.
To meet these goals, SABS needed a creative partner with strong strategic, design, and execution capabilities — one that could deliver on quality, consistency, and speed.
Our Approach And Solution
To address the client’s needs, we adopted a collaborative and strategic approach focused on creative impact, cultural relevance, and timely delivery. Our process included the following key steps:
- Strategic Concept Development:
We began by engaging with SABS stakeholders to understand the campaign’s goals, target audience, and messaging priorities. Based on this, we developed a unifying theme that connected the sheriffs’ role to the broader message of Human Rights Day. - Creative Design and Content Production:
Our team designed visually striking digital and print collateral, including posters, social media graphics, banners, and brochures. Each element was crafted to reinforce the campaign message, ensuring consistency across all platforms. - Multi-Platform Deployment:
We tailored the content for effective use across various channels—social media, websites, and physical events—ensuring maximum reach and engagement with both internal and public audiences. - Timely Execution and Delivery:
Given the tight timeline, Seventynine Digital maintained a strict project schedule with clear milestones and approvals, ensuring all campaign materials were delivered on time and to the highest standard.
Through this integrated approach, we successfully helped SABS amplify its message and drive awareness about the critical role of sheriffs in protecting human rights across South Africa.
What Customers Say?
“ To say that this 3 month modernization was a Herculean task would be an understatement. I remain convinced at this time, 2 weeks prior to occupancy that no other construction firm in the Bay Area could have handled such a task and pulled it off successfully. Alten collaborated with the district and design team on cost savings including. ”
