Miccah Africa
Clients
Gateway Casinos
Region
Vancouver, BC
City
New York
Budget
$74 Million
Year Completed
2023
Size
160,000 sq. ft.
Sector
Buildings
Sub-Sector
Culture & Recreation
About Project
Miccah Africa, a student accommodation provider based in Mthatha, approached Seventynine Digital to assist with the development of a cohesive brand identity and a professional website. As they neared the completion of their accommodation facilities, it became clear that they required a brand and digital presence that reflected their vision, values, and long-term goals.
Seventynine Digital conducted several strategic consultations with the Miccah Africa team to understand their objectives, target audience, and desired positioning. From this, we crafted a branding strategy that aligned with their mission of offering modern, secure, and student-focused living spaces. We then designed and developed a user-friendly, responsive website that showcases their offerings and supports their operational needs.
The result was a refreshed and unified brand presence that gives Miccah Africa a competitive edge in the student accommodation sector and a strong foundation for future growth.
Our Client’s Challenge
Before approaching Seventynine Digital, Miccah Africa faced challenges in establishing a strong and cohesive brand identity. With no official branding or online presence, the company struggled to communicate its vision and services effectively to students and stakeholders. These obstacles limited their visibility in a competitive market and created a gap between their offering and how they were perceived. They needed expert guidance to align their brand with their long-term vision and bring it visually and digitally to life.
Our Approach And Solution
We began by conducting in-depth consultations with the Miccah Africa team to understand their brand vision, audience, and long-term goals. We developed a strategic branding approach that captured their identity as a modern, student-focused accommodation provider.
Our design team crafted a clean, youthful, and professional visual identity, including logos, colour palettes, and typography, aligned with their values and vision. In parallel, we designed and developed a user-friendly, mobile-responsive website that highlights their offerings, locations, and student lifestyles, positioning them competitively in the market.
The final solution delivered a cohesive brand identity and a functional digital platform that supports their growth and visibility in the student housing sector.
What Customers Say?
“ To say that this 3 month modernization was a Herculean task would be an understatement. I remain convinced at this time, 2 weeks prior to occupancy that no other construction firm in the Bay Area could have handled such a task and pulled it off successfully. Alten collaborated with the district and design team on cost savings including. ”
